We Are Voice
Voices Unite
Service design, UI, Web, App
Tune in to your choir
We Are Voice is the music app for choir members for practicing vocals - whether you are singing with your choir, or by yourself. The service provides lyrics and sheet music synchronised with vocal tracks, and thousands of arrangements and custom repertoires suitable for all types of singers and choirs.
The music library is large, and constantly growing. Rights for all materials are secured and the app offers a wide range of repertoires that previously were difficult to access legally.
Visit pageA Polyphonic Collaboration
The founders, Martin Rolinski, Fredrik Berglund, Malin Torkelsdotter Poole and Kalle Ljung are a team of experienced organisers, musicians and developers, with long experience in both the tech- and music industries.
In our joint team, we delivered a brand new design, developed and released the new app, launched a new website and integrated all of these separate elements with the existing back-end system. In addition, we provided the team behind We Are Voice with an admin system for partners. A time-saving, flexible solution for day-to-day administration.
The app is built in React Native and the website is built in React, a flexible framework chosen to last for the future.
Design Driven Development
In our collaboration we refined the information architecture from a UX perspective. We set up a brand new design system where user-friendliness was paramount.
We worked in an agile way with a joint back-log set up for a growing digital product. We applied a creative process where design set the pace for the development roadmap.
Da Capo on Design
We set up a new design that We Are Voice can own for further development, which gives the product space to grow digitally in all directions.
The product was re-branded to stand out from other players on the market within the same genre. The new colour palette gives a great modern feeling, and carefully selected imagery complements the design to add that extra sense of quality.
Collaboration is our Forte
In our collaboration we've made the most of the whole team's competence and previous experience in order to achieve the best outcome in each sprint. During the project we released new versions of the app continuously, and we used this method for all our activities when launching the website and major marketing campaigns.
To us, continuous integration has been vital for a constantly growing successful product.
Visit pageDownload the app
With We are Voice, you gain access to a whole new world of arrangements and repertoires. Download the app, warm up, and go!
Let's create memories together
