Annotell
Autonomous vehicle perception systems
Service Design, UI, Web, 3D, AI
For a self-driving future
Annotell is the Gothenburg-based company that has developed a world-leading platform that streamlines the process of producing and validating large amounts of training data that is both high quality and consistent for the automotive industry. The training data is used to train self-driving cars using machine learning.
Digital first
Annotell is completely digital in their workflow and platform, so we started from an uncompromising digital approach in the development of the new annotell.com. For Annotell, “digital first” is the only option. Annotell is breaking new ground and increasing competition among Silicon Valley companies, and being at the forefront digitally as well as being globally operational and scalable is as natural for them as it was for us in our collaboration.
Intuitive design for an innovative company
Design
Together with Annotell, we developed a sleek and modern design, based on the needs and knowledge levels of customers. The goal was to simplify Annotell's technical domain and to create a website where manufacturers of autonomous vehicles get a clear overview and concrete information about Annotell's platform.
Latest technology
Annotell.com is built with modern Jamstack architecture where we have used Netlify connected to Netlify CMS, a headless CMS that allows the editor to control the content themselves. In the frontend, we used React, a component-based and established web framework that is future-proof.
Digital identity
For Annotell, we developed a new digital identity that resonates with the company's spirit of innovation. Data visualization is a part of their core business, so during the design phase, we based our work on their own product to draw inspiration for the color palette. Annotell visualizes data using point clouds, and we took inspiration from LiDAR technology and applied it broadly to create a unique pattern with interactivity.
Brand colors
Typography
Icons
Continuous Integration
Annotell arbetar agilt i alla led. I vår utvecklingsprocess har vi därför kontinuerligt släppt små inkrement av uppdateringar och förbättringar. Vi har haft ett tätt samarbete med kunden och arbetat i ett sammansvetsat team för att ta fram all design, funktionalitet samt innehåll. Ett riktigt drömsamarbete.
Let's create memories together
